Design Sprint [Speed Summary]
  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O'Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three s...
Superforecasting
Superforecasting: The Art and Science of Prediction Author: Philip Tetlock with Dan Gardner Publisher: RH Books Publication date: 2015 What is the future of your business? What are the emerging t...
Subscribe to the Power of Surprise
The innovation that is subscription boxes has long intrigued the team at Brand Genetics: since 2010 the market has soared - Birchbox, one of the pioneers in this space, has shipped 5,000,000 boxes wo...
The Science of Why [Speed Summary]
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Author: David Forbes Publisher:  Palgrave Macmillan Publication date: 2015 For marketers, what motivates cons...
The best things come to those that wait
Both Guinness and Heinz have long advocated the above mantra – but it was a breath of fresh air to hear a UK CEO preach the same doctrine at an Ideation workshop last week. Most of our clients want...
The Future is Personalised
Today Jaffa Cakes launch their new personalised boxes - the perfect little gift and a nice innovation from McVitie’s. We got our personalised boxes - see photo - hot off the press thanks to our frie...
Start with Why [Speed Summary]
Start With Why: How Great Leaders Inspire Everyone To Take Action Author: Simon Sinek Publisher:  Penguin Publication date: 2011 Why do we buy what we buy? Trained ethnographer Simon Sinek offe...

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