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All Marketing is Darwinian
Happy 209th Birthday to Charles Darwin! Today we are very excited to be celebrating Darwin Day at Brand Genetics! When we started up in 1996, we launched with one fundamental belief: “All marketing...
12th February 2018   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Trendy Tipples! Review of The Spirit Show 2017
It’s that time of the year again! Yes, Brand Genetics recently attended the annual Spirit Show.  Strategically timed in early December, the Spirit Show is the platform which tells us what's up-and...
19th December 2017   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Speed Summary: Wired to Care
Wired to Care: How Companies Prosper When They Create Widespread Empathy Author: Dev Patnaik Publisher: Pearson Publication: 2009/2014 Human empathy will make you a better innovator. Step into...
30th August 2017   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Life As A BG Intern: Ben Preston
“Holy f*** Ben, you’ve really done it this time,” was the main thought crossing my mind in my interview as I was introduced to Amanda (our resident neuroscientist). How was I ever meant to compe...
4th August 2017   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
WHAT’S HOT IN DRINKS? THE 5 KEY TRENDS FROM IMBIBE
As is traditional, Brand Genetics once again spent the day at Imbibe, the must-see trade show for anyone in the world of alcoholic drinks. After spending time with brands both big and small, all hopin...
7th July 2017   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Pre-suasion (Speed Summary)
Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention....
20th December 2016   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
How Brands Grow Part 2 (2016) [Speed Summary]
How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the ...
15th November 2016   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour

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