Forward Thinking

World Book Day: What we’re reading at Brand Genetics

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. ...

27th April 2018   |   A Brand Genetics Newsletter

Forward Thinking

What’s in a name? Determining your innovation’s destiny

One of my favourite ideas is the concept of nominative determinism: that you are more likely to gravitate to a job, hobby or location if it ‘fits’ your name. The theory suggests you’re more like...

19th April 2018   |   A Brand Genetics Newsletter

Human Experience

Problem solving for problem solving… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-al...

17th April 2018   |   A Brand Genetics Newsletter

Human Experience

Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism m...

10th April 2018   |   A Brand Genetics Newsletter

Human Experience

Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see he...

29th March 2018   |   A Brand Genetics Newsletter

Forward Thinking

The New Premium: Redefining Value in the Experience Economy

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of n...

28th March 2018   |   A Brand Genetics Newsletter

Human Experience

Plastic-free supermarkets and sustainable Lego…What we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about sustainability and a few unorthodox insights have caught our eye… Sustainability has been on the political agenda for a while, but more re...

19th March 2018   |   A Brand Genetics Newsletter

Human Experience

International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was ...

12th March 2018   |   A Brand Genetics Newsletter

Forward Thinking

5 Key Trends from Craft Beer Rising 2018

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on B...

7th March 2018   |   A Brand Genetics Newsletter

Human Experience

‘Pro-pot media’, marijuana-infused coffee and cannabis-based cocktails…what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye… JWT have produced a comprehensive report on the future of the can...

5th March 2018   |   A Brand Genetics Newsletter

Forward Thinking

Forget User Experience… Think Human Experience!

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of be...

28th February 2018   |   A Brand Genetics Newsletter

Forward Thinking

Bullshit busting and unconventional thinking

Nassim Nicholas Taleb poses the question: “You have the choice of 2 different brain surgeons.  One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.  Which ...

27th February 2018   |   A Brand Genetics Newsletter