Empathy-based Research Speed Summaries

Speed Summary: Against Empathy – The Case for Rational Compassion

Against Empathy: The Case for Rational Compassion Author: Paul Bloom Publisher: Ecco Publication: 2017 Are you a good “mindreader”? Empathy techniques for reading the minds of consumers a...

14th March 2017   |   3 minute read

Forward Thinking

Speed dating with start-ups

“Bite size pitches for busy investors” grabbed my attention, so off I went to Seedrs in Old Street last week, keen to gain insight into how new innovations are being pitched in 2017.  Seedrs' ...

9th March 2017   |   3 minute read

Forward Thinking

The Future of Craft Beer – 6 Trends from CBR 17

Boasting over 150 breweries and armed with more than 700 beers and ciders between them, Craft Beer Rising 2017 is a “must see” event in the craft beer calendar.  I joined some of the 2000 trade m...

3rd March 2017   |   3 minute read

Speed Summaries

Pre-suasion (Speed Summary)

Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention....

20th December 2016   |   3 minute read

Forward Thinking

Report: Food Matters Live

I recently attended the Food Matters Live 2016 event - 600 exhibitors, showcasing the latest developments in “better for you” food and drink innovation.  It is an eclectic mix ranging from major ...

5th December 2016   |   3 minute read

Forward Thinking

Unilever – How to Build an Insights Engine (HBR Summary)

In the latest Harvard Business Review special edition on consumer insights, Unilever has shared its 10-point blueprint for “building an insight engine”. Penned by Unilever's Keith Weed (CMO) and�...

21st November 2016   |   3 minute read

Speed Summaries

How Brands Grow Part 2 (2016) [Speed Summary]

How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the ...

15th November 2016   |   3 minute read

Forward Thinking

9 Top Tips for Innovators – Courtesy of Jo Malone

I spent “an evening with Jo Malone” last week – and what an inspiring evening it was too! Jo Malone was born on a council estate in Bromley, she’s dyslexic, and she left school aged 15 with n...

17th October 2016   |   3 minute read

Forward Thinking

Brand Genetics’ 10 Key Insights from Imbibe Live 2016

After absorbing (both metaphorically and literally) all the offerings at this year’s Imbibe Live – the go-to trade show for anyone in alcoholic drinks – we have ‘distilled’ things down int...

15th July 2016   |   3 minute read

Speed Summaries

Edge Strategy: A New Mindset for Profitable Growth [Speed Summary]

Edge Strategy: A New Mindset for Profitable Growth Author: Alan Lewis and Dan McKone Publisher:  Harvard Business Review Press Publication date: December 2015 If you’re not innovating on th...

8th July 2016   |   3 minute read

Speed Summaries

Smarter, Faster, Better [Speed Summary]

Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the ...

11th April 2016   |   3 minute read

Speed Summaries

Sprint by Google Ventures [Speed Summary]

Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. A...

2nd April 2016   |   3 minute read