Speed Summaries

The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments

The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments Author: Robert H. Bloom Publisher: Green Leaf Publication: 2010 Another month, another book on Customer Empowerme...

12th December 2010   |   3 minute read

Speed Summaries

Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology: How Everything We Believe About Why We Buy is Wrong Author: Martin Lindstrom Publisher: Random House Publication: 2009 The big idea; brains scans don’t lie, people do.  So throw out y...

2nd November 2010   |   3 minute read

Speed Summaries

Shopper Marketing Speed Summary: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Authors: Markus Stahlberg and Ville Maila Publisher: Kogan Page Publication: 2010 Shopper Marketing is a round up of cutt...

22nd September 2010   |   3 minute read

Speed Summaries

Repositioning Speed Summary: Marketing in an Era of Competition, Change, and Crisis

Repositioning: Marketing in an Era of Competition, Change, and Crisis Author: Jack Trout with Steve Rivkin Publisher: McGraw-Hill Publication: 2010 Three decades after igniting a revolution in ma...

6th August 2010   |   3 minute read

Speed Summaries

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation

Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, 2010 Fascinate or Fail: Elk Blood, Opium and Aphrodisiacs Some ...

13th July 2010   |   3 minute read

Speed Summaries

Spent Speed Summary: Sex, Evolution and Consumer Behavior

Spent: Sex, Evolution and Consumer Behavior Author: Geoffrey Miller Publisher: Viking Publication date: July 2, 2009 Spent by Geoffrey Miller, professor of evolutionary psychology at the U...

6th June 2010   |   3 minute read

Speed Summaries

Blink Speed Summary: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking Author: Malcolm Gladwell Publisher: Brown Publication date: Jan 11, 2005 Suffering from marketing information overload? Too many marketing rep...

30th April 2010   |   3 minute read

Speed Summaries

Wikinomics Speed Summary

Wikinomics: How Mass Collaboration Changes Everything Author: Don Tapscott and Anthony D. Williams Publisher: Portfolio Hardcover Publication date: December 28, 2006 You’ve heard of Wiki...

30th March 2010   |   3 minute read

Speed Summaries

Purple Cow Speed Summary

Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Publisher: Portfolio Publication date: May, 2003 Top Line: Traditional marketing isn’t working anymore.  The o...

29th March 2010   |   3 minute read

Speed Summaries

The Tipping Point Speed Summary

The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Publisher: Little Brown Publication date:  2000 The Tipping Point has gained something of a cult...

29th March 2010   |   3 minute read