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Podcasting the human experience… what we’ve been listening this week at Brand Genetics

497 276 Liz Thompson

This week we wanted to take a pause from sharing recent trends and innovations to highlight a few of our favourite podcasts. In today’s world of bite-sized content, people are increasingly turning to podcasts and audiobooks to receive news, education, inspiration, and entertainment. With this in mind, we wanted to take this week to recommend…

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The Future of Luxury – A Radical Redefinition

1080 804 Neha Ahmed

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ – a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic and creatively challenging interpretation of ‘radical’ luxury.  Unlike the traditional and obvious associations of ‘high quality’ or ‘expensive’, each ‘world’ displayed artistic and out-of-the-box perceptions of luxury…

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The New Premium: Redefining Value in the Experience Economy

1080 608 Liz Thompson

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of new products, brands, colours, and categories makes it hard to miss. However nowhere is this shift more striking than in the premium space.…

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International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

649 376 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was host to International Women’s Day (IWD). In celebration, several big brands – including Barbie, McDonalds, and top alcohol brands like BrewDog and Johnnie…

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5 Key Trends from Craft Beer Rising 2018

630 472 Marc Edwards

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on Brick Lane in London’s East End, CBR has quickly become the go-to place for new news from the world of Craft…

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‘Pro-pot media’, marijuana-infused coffee and cannabis-based cocktails…what we’ve been reading this week at Brand Genetics

800 500 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye… JWT have produced a comprehensive report on the future of the cannabis economy, exploring the changing nature of marijuana’s cultural value. The North American Marijuana market is booming; making $6.7 billion in revenue in 2016,…

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Artificial Intelligence, Galentine’s and Romantic Shopping…What we’ve been reading this week.

540 480 Clemmie Prendergast

This week at Brand Genetics we’ve been reading about Valentine’s Day and a few unorthodox insights caught our eye… We started off with this Forbes article, outlining some key consumer spending trends; this year we are spending $19.6 billion during this holiday, with the average American spending $143.56. Interestingly, there is a growing “Anti-Valentine’s Day…

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Trendy Tipples! Review of The Spirit Show 2017

1080 810 Marc Edwards

It’s that time of the year again! Yes, Brand Genetics recently attended the annual Spirit Show.  Strategically timed in early December, the Spirit Show is the platform which tells us what’s up-and-coming in the world of alcohol and spirits.  Never being one to turn down an opportunity for public service, BG felt obliged to investigate…

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The Future of Insight – Top 3 Trends

940 258 Ben Preston

Inspired by Marketing Week’s Insight Show– which featured the latest innovations from the industry’s leaders – we have distilled the top 3 trends that we believe will play a predominate role in the future of insight. MOBILE MATTERS Mobile is predicted to be the future of purchase behaviour, the chosen method for media consumption and…

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The Future of Craft Beer – 6 Trends from CBR 17

1080 810 Marc Edwards

Boasting over 150 breweries and armed with more than 700 beers and ciders between them, Craft Beer Rising 2017 is a “must see” event in the craft beer calendar.  I joined some of the 2000 trade members and 6000 craft beer lovers at the session in Brick Lane, London and emerged, several hours later, with…

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