Revealing The 'Why' Behind The Buy Revealing The ‘Why’ Behind The Buy: 4 Steps to Catalyse Brand Growth

Why do people buy the things they do? It’s not always easy to know the true reasons why someone chooses brand A over brand B. Is it price or the position on the shelf? Is it a specific feature...

15th April 2024   |   3 minute read

The Middle Kingdom Cheers! 干杯! Alcohol Premiumisation in China: The Spirit Round

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

26th January 2024   |   3 minute read

The Middle Kingdom Cheers! 干杯! Alcohol Premiumisation in China: The Beer Round

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

19th January 2024   |   3 minute read

News

Seasons Greetings from Brand Genetics

At BG, we take the Festive Season very seriously!! This year we were so determined to improve our Christmas card effort that we started planning in February!! As a distraction from year-end deadli...

14th December 2023   |   3 minute read

The Middle Kingdom Traditional Chinese Medicine: Finding the perfect ‘qi’ for your health and wellness brand

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

10th November 2023   |   3 minute read

The Middle Kingdom Rational Spending: China’s Changing Middle Class

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

20th September 2023   |   3 minute read

Premium Motivations & Codes Live Webinar: Reassuringly Expensive – How to Win in Premium

Is your brand looking to win with consumers in the competitive world of premium offerings? Sign up now for unique and evidence-based insight from brand leaders who have built and sustained premium ...

15th September 2023   |   3 minute read

Premium Motivations & Codes Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions

Want to understand what motivates consumers' perceptions of premium? Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow! ...

15th August 2023   |   3 minute read

Uncategorised

The Imbibe speed read 2023

Imbibe continues to be one of the highlights of the UK alcohol innovation calendar. A prime chance to see new arrivals and the focus of importers, distributors, and brands alike. Couldn’t make it...

19th July 2023   |   3 minute read

The Middle Kingdom The Rise of the Silver Economy

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

6th June 2023   |   3 minute read

The Middle Kingdom Introduction to China’s “Super Apps”

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

17th March 2023   |   3 minute read

The Middle Kingdom Exploring China’s City Tiers

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

17th March 2023   |   3 minute read