Global consumer insight on Covid-19 Welcome to The HIVE

Welcome to The HIVE We’re living in times of great difficulty and uncertainty. And as businesses we’re all facing significant challenges in how to plan for the future. But history tells us that i...

1st April 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The Empathy Generator Play

This week we highlight how passing on empathy to others can fuel business success, with the focus on our 8th and final play from our brand-new Empathy Playbook. As a reminder, as innovation and res...

26th March 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The Empathy Map Play

This week, in our penultimate blog of this series, we highlight how you can map the world from another’s perspective, to better understand how they feel, with play 7 from our brand-new Empathy Playb...

17th March 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The Empathy Interview Play

This week we highlight how using interviews can fuel business success, with play 6 from our brand-new Empathy Playbook. As a reminder, as innovation and research become increasingly dominated by qu...

4th March 2020   |   3 minute read

Uncategorised

Positive Innovation

At Brand Genetics we believe in "positive innovation", which means innovating with people's happiness and wellbeing in mind. By making human happiness the ultimate goal of innovation, positive inno...

28th February 2020   |   3 minute read

Speed Summaries

Speed Summary: The Human Brand

The Human Brand Author: Chris Malone and Susan T. Fiske Publisher: John Wiley & Sons Publication: (2013) As humans, we have an innate tendency to make rapid judgements of other people....

24th February 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The Empathy Hire Play

This week we highlight play 5 out of 8 from our brand-new Empathy Playbook, the Empathy Hire Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analy...

19th February 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The Projection Play

This week we highlight the 4th play from our brand-new Empathy Playbook, the Projection Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analytics ...

12th February 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The Immersion Play

This week we highlight play 3 of 8 from our brand-new Empathy Playbook, the Immersion Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analytics an...

5th February 2020   |   3 minute read

Empathy-based Research

How brands can build empathy by liberating qualitative research from qualitative researchers

How can brands build empathy, that is, a capacity for emotional insight? One option is to train your insights department in empathy-based research techniques (as described in our Empathy-based Researc...

4th February 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The Word Association Play

As innovation and research becomes increasingly dominated by quantitative data analytics and algorithms, market researchers need empathy more than ever to see the humans behind the numbers. Empathy is...

29th January 2020   |   3 minute read

Empathy- based Research Empathy-Based Research: The E.M.P.A.T.H.Y. Play

As innovation and research becomes increasingly dominated by quantitative data analytics and algorithms, market researchers need empathy more than ever to see the humans behind the numbers. Empathy is...

16th January 2020   |   3 minute read