Human Experience

Breaking into cocktails and immersive dining…. what we’ve been reading this week at Brand Genetics

This week we’ve noticed an explosion in the experience economy, and a few enticing insights have caught our eye…  The consumer hunger for unique experiences continues apace.  A recent study fo...

8th August 2018   |   3 minute read

Human Experience

Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye... There has been a lot of discussion and debate over whe...

2nd August 2018   |   3 minute read

Forward Thinking

Shifting Sands – The Changing Face of Saudi Arabia

What does a Millennial Saudi Prince mean for the future of a nation? It’s a question we’ve pondered for a while as it could mean seismic changes for Saudi Arabia. Having conducted an in-depth s...

1st August 2018   |   3 minute read

BG Internships

Brand Genetics – Insight and Innovation Intern

We are looking for a creative, analytical, confident team player to work as part of our team for 3 months. In our small but agile company, the successful candidate will have the opportunity to get inv...

20th July 2018   |   3 minute read

Human Experience

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye…As anyone currently in England knows, the whole nation has been indulging in an orgy of football ...

17th July 2018   |   3 minute read

Forward Thinking

In the spirit of things – 4 emerging trends from Imbibe 2018

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to...

16th July 2018   |   3 minute read

Human Experience

As the UK’s NHS turns 70, what does the future of Health look like?

This week we’ve been reading all about health technology and a few revealing insights have caught our eye… This week celebrates the 70th Birthday of the NHS, the National Health Service, in the ...

10th July 2018   |   3 minute read

Forward Thinking

SYSTEM 1 – AND THE 80:20 RULE

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...

28th June 2018   |   3 minute read

Human Experience

World Cup meets Love Island… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading about two phenomena that have taken the world by storm: World Cup 2018 and Love Island. Alright, perhaps one more than the other, but a few interest...

28th June 2018   |   3 minute read

Forward Thinking

The Future of Luxury – A Radical Redefinition

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ - a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic ...

25th June 2018   |   3 minute read

Human Experience

Data protection and GDPR… what we’ve been reading this week at Brand Genetics

We’ve been reading all about new data protection legislation and a few revealing insights have caught our eye… “The goal of the web is to serve humanity. We built it now so that those who come t...

15th June 2018   |   3 minute read

Human Experience

Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first ...

25th May 2018   |   3 minute read