Speed Summaries

10 seminal books (and their speed summaries) for a deep insight into human nature and consumer behaviour.

During times that are uncertain and dynamic, it is tempting to focus on what’s changed and what’s changing. But counter-intuitively it is more worthwhile to understand what is likely to remain con...

12th October 2020   |   A Brand Genetics Newsletter

Forward Thinking

Three steps to thinking human-first for Tech Service Designers

“We don’t just use a digital product or service, we feel it. More and more, in moments of frustration, joy, curiosity, or surprise, we turn to technology to help, enhance, or share our experiences...

7th October 2020   |   A Brand Genetics Newsletter

Global consumer insight on Covid-19 Self Isolation … a privilege many can’t afford

We’re told uncategorically that staying at home and self-isolating is the only way to protect yourself and others from Covid-19. Most of us have been following these rules religiously at some point ...

5th August 2020   |   A Brand Genetics Newsletter

Global consumer insight on Covid-19 LatAm Consumer Insights on Covid 19

In recent weeks we have seen Latin America become the new epicenter of Covid-19. According to the Pan American Health Organization (PAHO), Latin America has surpassed Europe and the United States in t...

31st July 2020   |   A Brand Genetics Newsletter

Global consumer insight on Covid-19 The HIVE roundup, a summary of our 12-part series

Over the last 12 weeks the world has changed almost unrecognisably, something which continues to impact many parts of the globe. This profound disruption has sent ripples through consumer behaviour, f...

13th July 2020   |   A Brand Genetics Newsletter

Forward Thinking

What Human-first means for the business of content creation

The business of content was already a hot 2020 topic way before you mention the recent global events that have forced us into our homes and using streaming services more than ever. Disney bought ...

7th July 2020   |   A Brand Genetics Newsletter

Global consumer insight on Covid-19 How crisis can help you fuel growth: Applying Post-Traumatic Growth to Business

As we look ahead to reigniting growth in a post pandemic world we’ve been looking to understand how some people - and businesses - don't just survive crises, but end up turning them into a catalyst ...

3rd July 2020   |   A Brand Genetics Newsletter

Forward Thinking

How to Run Engaging Virtual Workshops: The Brand Genetics Masterclass

Struggling to get engagement, efficiency and efficacy with your online workshops and meetings? This masterclass is for you. Workshops, group discussions, team talks - they are all a vital part of d...

16th June 2020   |   A Brand Genetics Newsletter

Global consumer insight on Covid-19 The currency of ‘health’ in a world of shifting values

The Covid-19 crisis has brought the fragility of the human condition to the fore. We’re seeing a renewed appreciation for our own physical health - what it means to be healthy has taken on a new pot...

19th May 2020   |   A Brand Genetics Newsletter

Global consumer insight on Covid-19 What do consumers want in a COVID-19? Catch up on our webinar series.

There is no doubt that understanding how COVID-19 is changing consumer behaviour now and in the future will be critical to future brand and business success. Luckily, while the world around us is high...

4th May 2020   |   A Brand Genetics Newsletter

Global consumer insight on Covid-19 Welcome to The HIVE

Welcome to The HIVE We’re living in times of great difficulty and uncertainty. And as businesses we’re all facing significant challenges in how to plan for the future. But history tells us that i...

1st April 2020   |   A Brand Genetics Newsletter

Empathy- based Research Empathy-Based Research: The Empathy Generator Play

This week we highlight how passing on empathy to others can fuel business success, with the focus on our 8th and final play from our brand-new Empathy Playbook. As a reminder, as innovation and res...

26th March 2020   |   A Brand Genetics Newsletter