Forward Thinking

In the spirit of things – 4 emerging trends from Imbibe 2018

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to...

16th July 2018   |   3 minute read

Human Experience

As the UK’s NHS turns 70, what does the future of Health look like?

This week we’ve been reading all about health technology and a few revealing insights have caught our eye… This week celebrates the 70th Birthday of the NHS, the National Health Service, in the ...

10th July 2018   |   3 minute read

Forward Thinking

SYSTEM 1 – AND THE 80:20 RULE

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...

28th June 2018   |   3 minute read

Human Experience

World Cup meets Love Island… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading about two phenomena that have taken the world by storm: World Cup 2018 and Love Island. Alright, perhaps one more than the other, but a few interest...

28th June 2018   |   3 minute read

Forward Thinking

The Future of Luxury – A Radical Redefinition

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ - a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic ...

25th June 2018   |   3 minute read

Human Experience

Data protection and GDPR… what we’ve been reading this week at Brand Genetics

We’ve been reading all about new data protection legislation and a few revealing insights have caught our eye… “The goal of the web is to serve humanity. We built it now so that those who come t...

15th June 2018   |   3 minute read

Human Experience

Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first ...

25th May 2018   |   3 minute read

Forward Thinking

Food Pioneers – Learning from the Innovators

As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser D...

23rd May 2018   |   3 minute read

Human Experience

Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental s...

21st May 2018   |   3 minute read

Human Experience

The Future of Money… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about the future of money and a few unorthodox insights have caught our eye… An increasing desire for transparency, simplicity, and ease is driv...

10th May 2018   |   3 minute read

Human Experience

The future of gamification… what we’ve been reading this week at Brand Genetics

We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for soc...

30th April 2018   |   3 minute read

Forward Thinking

World Book Day: What we’re reading at Brand Genetics

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. ...

27th April 2018   |   3 minute read