The Future of Femininity Fourth Wave Feminism & Beyond: Why Traditional Depictions of Femininity Are Being Rejected

The persistent pressure of feminism has changed both perceptions and the realities of  Womanhood hugely over the last 150 years. More recently the #MeToo movement has further challenged many of our ...

6th February 2019   |   3 minute read

Forward Thinking

Strategy meets Empathy. Meet Fiona Barnett – the new Director of Strategy at Brand Genetics

For some people, "home" means the same house, in the same town since the day they were born, but not Fiona.  For her, "home" means everything from Borneo to rural Scotland.  As a result of t...

1st February 2019   |   3 minute read

The Future of Femininity What do women want from marketing in a #MeToo era?

The #MeToo movement has catalyzed social change, challenging our understanding of gender roles and female stereotypes. There is greater uncertainty today than ever before about what it means to be a w...

31st January 2019   |   3 minute read

Forward Thinking

How are CES innovations designing for human happiness?

Here at Brand Genetics, we believe the best innovation has people’s happiness and wellbeing in mind. With CES 2019 a hotbed for tech progress and ‘the next big thing’ we review this year’...

25th January 2019   |   3 minute read

Modern Masculinity Man Down: The Future of Masculinity with Dr. Paul Marsden

Having worked closely with Brand Genetics for several years, Dr. Paul Marsden has been a central part of our campaign exploring modern masculinity. Recently, he took the time to share his thoughts on...

8th December 2018   |   3 minute read

Modern Masculinity What does it mean to be a man today?

In the wake of wider social change, traditional concepts of masculinity are under fire.  Witness the rising debate around the relevance of gender and gender roles, and movements like #metoo. Many men...

8th November 2018   |   3 minute read

Forward Thinking

Hydroponics, aquaponics and vertical farming systems… What we’ve been reading this week at Brand Genetics

This week we’ve been reading about Urban Farming, and a few insights have caught our eye… By 2050, the human population is expected to reach 9.7 billion people with almost 70% living in cities....

2nd November 2018   |   3 minute read

Market Insight: Saudi Arabia Human Insight & Innovation in Saudi Arabia with MULU Athletics

At Brand Genetics, we believe in the power of empathy and understanding consumers as human beings first, keeping them at the centre of our insight and innovation. One example of a company that has ...

12th September 2018   |   3 minute read

Forward Thinking

In the spirit of things – 4 emerging trends from Imbibe 2018

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to...

16th July 2018   |   3 minute read

Forward Thinking

SYSTEM 1 – AND THE 80:20 RULE

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...

28th June 2018   |   3 minute read

Forward Thinking

The Future of Luxury – A Radical Redefinition

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ - a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic ...

25th June 2018   |   3 minute read

Forward Thinking

Food Pioneers – Learning from the Innovators

As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser D...

23rd May 2018   |   3 minute read