Forward Thinking

World Book Day: What we’re reading at Brand Genetics

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. ...

27th April 2018   |   3 minute read

Forward Thinking

What’s in a name? Determining your innovation’s destiny

One of my favourite ideas is the concept of nominative determinism: that you are more likely to gravitate to a job, hobby or location if it ‘fits’ your name. The theory suggests you’re more like...

19th April 2018   |   3 minute read

Forward Thinking

The New Premium: Redefining Value in the Experience Economy

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of n...

28th March 2018   |   3 minute read

Forward Thinking

5 Key Trends from Craft Beer Rising 2018

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on B...

7th March 2018   |   3 minute read

Forward Thinking

Forget User Experience… Think Human Experience!

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of be...

28th February 2018   |   3 minute read

Forward Thinking

Bullshit busting and unconventional thinking

Nassim Nicholas Taleb poses the question: “You have the choice of 2 different brain surgeons.  One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.  Which ...

27th February 2018   |   3 minute read

Forward Thinking

Are we spending our money wisely? – A Conversation with Dan Ariely

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural ...

22nd February 2018   |   3 minute read

Forward Thinking

Trendy Tipples! Review of The Spirit Show 2017

It’s that time of the year again! Yes, Brand Genetics recently attended the annual Spirit Show.  Strategically timed in early December, the Spirit Show is the platform which tells us what's up-and...

19th December 2017   |   3 minute read

Forward Thinking

WHAT’S HOT IN DRINKS? THE 5 KEY TRENDS FROM IMBIBE

As is traditional, Brand Genetics once again spent the day at Imbibe, the must-see trade show for anyone in the world of alcoholic drinks. After spending time with brands both big and small, all hopin...

7th July 2017   |   3 minute read

Forward Thinking Speed Summaries

Ten Types of Innovation: The Discipline of Building Breakthroughs

Ten Types of Innovation: The Discipline of Building Breakthroughs Author: Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Walters Publisher:  John Wiley & Sons Publication date: 2013 Q: Wha...

20th November 2014   |   3 minute read

Forward Thinking

Can you tap into the growth of ‘YUMMY’ money?

The world is going crazy for the latest neologism - the YUMMY (Young, Urban Males). This new (frankly horrible) term, coined by HSBC analysts in a recent report, disguises a fascinating trend: the p...

26th March 2014   |   3 minute read

Forward Thinking

Speed Summary: Achieving High Performance in Alcoholic Beverages (Accenture)

Here's a summary report from Accenture research on the alcoholic beverages market that identifies key profitable growth drivers for alcoholic beverages companies - beyond acquisitions and geographic...

5th August 2013   |   3 minute read