Human Experience

Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental s...

21st May 2018   |   3 minute read

Human Experience

The Future of Money… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about the future of money and a few unorthodox insights have caught our eye… An increasing desire for transparency, simplicity, and ease is driv...

10th May 2018   |   3 minute read

Human Experience

The future of gamification… what we’ve been reading this week at Brand Genetics

We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for soc...

30th April 2018   |   3 minute read

Human Experience

Problem solving for problem solving… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-al...

17th April 2018   |   3 minute read

Human Experience

Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism m...

10th April 2018   |   3 minute read

Human Experience

Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see he...

29th March 2018   |   3 minute read

Human Experience

Plastic-free supermarkets and sustainable Lego…What we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about sustainability and a few unorthodox insights have caught our eye… Sustainability has been on the political agenda for a while, but more re...

19th March 2018   |   3 minute read

Human Experience

International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was ...

12th March 2018   |   3 minute read

Human Experience

‘Pro-pot media’, marijuana-infused coffee and cannabis-based cocktails…what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye… JWT have produced a comprehensive report on the future of the can...

5th March 2018   |   3 minute read

Human Experience

Blockchain, Londoners and the McVegan Burger…what we’ve been reading this week at Brand Genetics.

This week at Brand Genetics we’ve been reading all about food, health and fitness and a few unorthodox insights caught our eye. This week was big for burger innovation with McDonalds selling 150,000...

26th February 2018   |   3 minute read

Human Experience

Artificial Intelligence, Galentine’s and Romantic Shopping…What we’ve been reading this week.

This week at Brand Genetics we’ve been reading about Valentine’s Day and a few unorthodox insights caught our eye… We started off with this Forbes article, outlining some key consumer spending t...

20th February 2018   |   3 minute read

Human Experience

All Marketing is Darwinian

Happy 209th Birthday to Charles Darwin! Today we are very excited to be celebrating Darwin Day at Brand Genetics! When we started up in 1996, we launched with one fundamental belief: “All marketing...

12th February 2018   |   3 minute read