Brand Genetics

Human-Centred Insight & Innovation

Speed Summary: Sapiens – A Brief History of Humankind

1080 412 Paul Marsden

Sapiens: A Brief History of Humankind Author: Yuval Noah Harari Publisher: Harper Publication: 2014 (2011 in Hebrew) What does it mean to be human? In a sweeping narrative of two and half million years of human evolution, Israeli historian Yuval Noah Harari weaves insights from science and the humanities together to answer to what it means…

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International Lefthander’s Day and Inclusivity…. what we’ve been reading this week at Brand Genetics

939 562 Mia Christophers

We’ve been reading all about inclusivity and embracing the needs of diverse consumers and a few encouraging insights have caught our eye…  This week, in light of National Lefthander’s Day, Oreo launched a limited-edition pack, designed to be easier for left-handers to open. The campaign highlighted the often ignored daily inconveniences left-handed people face – from…

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Breaking into cocktails and immersive dining…. what we’ve been reading this week at Brand Genetics

1080 588 Mia Christophers

This week we’ve noticed an explosion in the experience economy, and a few enticing insights have caught our eye…  The consumer hunger for unique experiences continues apace.  A recent study found that over two thirds of Americans said they would prioritise spending on experiences rather than products.  On top of this, figures show that spending…

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Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

620 400 Liz Thompson

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye… There has been a lot of discussion and debate over whether technology poses a threat to human relationships and connections – namely whether it’s making us more lonely, less social, and gets in…

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What does a Millennial Saudi Prince mean for the future of a nation?

Shifting Sands – The Changing Face of Saudi Arabia

1080 1080 Neha Ahmed

What does a Millennial Saudi Prince mean for the future of a nation?It’s a question we’ve pondered for a while as it could mean seismic changes for Saudi Arabia. Having conducted an in-depth study it appears big changes – and opportunities – do lie ahead and now’s the time for brands and businesses to take…

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Brand Genetics – Insight and Innovation Intern

620 414 Clemmie Prendergast

We are looking for a creative, analytical, confident team player to work as part of our team for 3 months. In our small but agile company, the successful candidate will have the opportunity to get involved across a wide range of activities – supporting live projects, creating new content and working on your own project!…

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London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

1080 710 Marc Edwards

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye… As anyone currently in England knows, the whole nation has been indulging in an orgy of football related joy as the national team progressed in the World Cup.  Many articles written in the past week were quick to call out that…

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In the spirit of things – 4 emerging trends from Imbibe 2018

783 375 Ben Preston

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to prosper.  The market is more diverse than ever, with global spirit sales estimated to grow by 4.3% in 2018 –…

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As the UK’s NHS turns 70, what does the future of Health look like?

770 513 Clemmie Prendergast

This week we’ve been reading all about health technology and a few revealing insights have caught our eye… This week celebrates the 70th Birthday of the NHS, the National Health Service, in the UK. Founded by Aneurin Bevan in 1948, it is now the largest employer in Europe and the biggest integrated health system in the…

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SYSTEM 1 – AND THE 80:20 RULE

1080 608 Andrew Christophers

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it’s still there!” We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  We especially enjoyed using it with Brand Genetics co-founder John Kearon, whose early vision for the company was…

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