Brand Genetics

Human-Centred Insight & Innovation

Man Down: The Future of Masculinity with Dr. Paul Marsden

613 390 Clemmie Prendergast

Having worked closely with Brand Genetics for several years, Dr. Paul Marsden has been a central part of our campaign exploring modern masculinity. Recently, he took the time to share his thoughts on the future of gender and branding and the impact it is having on the marketing landscape.  DOWNLOAD THE FULL REPORT NOW Q: Why…

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Podcasting the human experience… what we’ve been listening this week at Brand Genetics

497 276 Liz Thompson

This week we wanted to take a pause from sharing recent trends and innovations to highlight a few of our favourite podcasts. In today’s world of bite-sized content, people are increasingly turning to podcasts and audiobooks to receive news, education, inspiration, and entertainment. With this in mind, we wanted to take this week to recommend…

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Speed Summary: Homo Deus – A Brief History of Tomorrow

1080 412 Paul Marsden

Homo Deus: A Brief History of Tomorrow Author: Yuval Noah Harari Publisher: Harper Publication: 2016 What’s next for the human race? In Homo Deus – A Brief History of Tomorrow, historian and author of the bestselling Sapiens, Yuval Noah Harari turns to the past to predict the future. Extrapolating from 70,000 years of human history (think of…

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DNA-based nutrition, nutrition-by-picture and personalised vitamins… what we’ve been reading this week at Brand Genetics

890 500 Clemmie Prendergast

This week we’ve been reading about Nutrition Tech, and a few insights have caught our eye… As one of the fastest-growing and most resilient markets, the wellness economy is now worth $3.7 trillion and is showing no sign of slowing down. Loosely defined as holistic healthy living characterized by physical, mental, social and spiritual well-being,…

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Human Insight & Innovation in Saudi Arabia with MULU Athletics

670 374 Neha Ahmed

At Brand Genetics, we believe in the power of empathy and understanding consumers as human beings first, keeping them at the centre of our insight and innovation. One example of a company that has taken human insights and transformed them into new innovations is MULU Athletics, a company that designs multifunctional ‘athleisure abbayas’, a sports…

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What does it mean to be a man today?

1080 608 Ben Preston

In the first of a series of reports on identity (we will also turn our attention to Female Identity and Digital Identity), we aim to decode the changing nature of masculinity now and in the future. By summarising current research and evidence-based-thinking we highlight three new male identities, as well as six key insights for brands and businesses interested in better addressing men. You can download the full report for free now.

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How to “Be More Human”

1080 520 Paul Marsden

As an agency that believes that the future is human, we at Brand Genetics are enjoying Reebok’s 2018 latest ‘#BeMoreHuman‘ campaign starring positive female role models, including Ariana Grande, Gal Gadot (Wonder Woman), Gigi Hadid, Icelandic CrossFit star Katrin Davidsdottir and others. But what does #BeMoreHuman mean?  For Reebok, it means being the best possible version…

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Ancient Egypt, Skin Scanners & Algorithmic beauty… what we’ve been reading this week at Brand Genetics

991 604 Neha Ahmed

This week we’ve been reading about Beauty Tech, and a few insights have caught our eye… The beauty category is no exception when it comes to industries that have been revolutionised through advancements in technology, but before we explore this further, let’s take a look back at the modest origins of this exciting and ever-evolving…

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Speed Summary: Sapiens – A Brief History of Humankind

1080 412 Paul Marsden

Sapiens: A Brief History of Humankind Author: Yuval Noah Harari Publisher: Harper Publication: 2014 (2011 in Hebrew) What does it mean to be human? In a sweeping narrative spanning two and half million years of human evolution, Israeli historian Yuval Noah Harari weaves insights from science and the humanities together to answer to what it means…

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International Lefthander’s Day and Inclusivity…. what we’ve been reading this week at Brand Genetics

939 562 Mia Christophers

We’ve been reading all about inclusivity and embracing the needs of diverse consumers and a few encouraging insights have caught our eye…  This week, in light of National Lefthander’s Day, Oreo launched a limited-edition pack, designed to be easier for left-handers to open. The campaign highlighted the often ignored daily inconveniences left-handed people face – from…

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