Winning in the post-appetite environment: GLP-1 Decoding GLP-1: A Brand Genetics & Patientric Webinar

True insight requires both the what and the why. For months, the market has speculated about the impact of GLP-1s, relying on anecdotal evidence and generalised trends. That changes now. We are mov...

2nd April 2026   |   3 minute read

Thought Leadership

The ROI of Sanity: Why the £8 chocolate bar is an emotional bargain

Welcome to the era of the split-personality shopper Right now, consumers are ruthlessly optimizing their grocery carts. They are pre-planning their aisles, trading down to standard private labels, an...

1st April 2026   |   3 minute read

The Human Code | A Brand Genetics Newsletter The Human Code Issue 1 // Decoding the DNA of the GLP-1 Revolution

Meet The Human Code, a new monthly newsletter from Brand Genetics. Most business strategy relies on flawless logic, which is precisely why it fails in a real world governed by delightfully irrational...

25th March 2026   |   3 minute read

Thought Leadership

The world is still built for pairs – single women are paying the hidden penalty

More women are choosing to build full, self-directed lives outside of traditional couplehood — and many are happier for it. Mintel reports that 61% of UK single women say they are happy being singl...

8th March 2026   |   3 minute read

DNA of Campaigns Decoding the DNA of Hinge’s ‘No Ordinary Love’: Swiping right to the power of real stories

People love love – or at least, we’re told we should. It’s everywhere: in our feeds, in our films, and inevitably in the questions from relatives (anyone looking forward to dinners with the exte...

9th December 2025   |   3 minute read

News

Season’s Greetings from Brand Genetics

We always do things a bit differently at Brand Genetics, including our Christmas cards We don't do boring, and we believe that strategy, like life, should have a bit of a spectacle and be a little mo...

9th December 2025   |   3 minute read

Winning in the post-appetite environment: GLP-1 The Post-Appetite Consumer: A Brand Genetics Briefing

How hungry brands can win in a new context   SIGN-UP HERE TODAY GLP-1s are not just a diet trend, they are a biological rewiring of your customer. The era of "volume-based growth" with thi...

21st November 2025   |   3 minute read

DNA of Campaigns Decoding the DNA of Pepsi Prebiotic Cola

Alert: commotion in the beverage aisle! Something’s brewing in the functional beverage category… PepsiCo has announced the launch of Pepsi Prebiotic Cola in early 2026. This follows its big acq...

4th November 2025   |   3 minute read

Winning in the post-appetite environment: GLP-1 Decoding the DNA of weight loss drugs (GLP-1s)

The end of impulse? How appetite drugs are redefining consumer choice GLP-1s are already having a profound impact on consumer behaviours, and it is a question of how - not if - they will continue t...

28th October 2025   |   3 minute read

DNA of Campaigns Decoding the DNA of ‘Grimy’ Havaianas: How they turned a meme into a masterclass in cultural fluency

Since their launch in 1962, Havaianas has embodied Brazil’s spirit: casual, joyful, and unapologetically local. Originally designed as affordable footwear for the working class, their simple design ...

7th October 2025   |   3 minute read

DNA of Campaigns Decoding the DNA of Rhode: How Hailey Bieber used sensorial marketing to glaze a million-dollar brand

At Brand Genetics, we know that the best brands don’t just sell products, they sell experiences. Following our deep dives into Starbuck’s code-switching success and Duolingo’s viral mischief, we...

14th August 2025   |   3 minute read

Thought Leadership

The GLP-1 Effect: Rethinking demand spaces is no longer optional

GLP-1 is set to revolutionise the food and drink landscape, reshaping consumer motivations and altering routines, cravings, and nutritional needs. This seismic shift challenges traditional demand s...

24th July 2025   |   3 minute read