Speed Summaries

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire [Speed Summary]

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Author: Bruce Nussbaum Publisher: HarperBusiness Publication: 2013 "Decoding creativity is the biggest business challe...

3rd May 2013   |   3 minute read

Forward Thinking

Why Observable Innovation is Key to Success

How do small entrepreneurial brands successfully innovate in a market, when blue chip’s with multi-million dollar budgets fail? At Brand Genetics we believe one answer is they create products and pr...

11th April 2013   |   3 minute read

Speed Summaries

Influence: The Science of Persuasion [Speed Summary]

Influence: The Psychology of Persuasion Author: Robert Cialdini Publisher: Quill Publication: 2007 (Revised Edition) Hailed by the Journal of Market Research as "among the most important books ...

8th March 2013   |   3 minute read

Speed Summaries

Nudge: Improving Decisions About Health, Wealth and Happiness [Speed Summary]

Nudge: Improving Decisions About Health, Wealth and Happiness Author: Richard H. Thaler and Cass R. Sunstein Publisher: Yale Publication: 2008 The Secret to Successful Innovation Want to know t...

13th February 2013   |   3 minute read

Forward Thinking

Video Gallery of Super Bowl 2013 Ads: Where’s the Innovation?

Here's a video gallery of all ads screened during yesterday's brand-fest otherwise known as the Super Bowl - at the Mercedes Benz superdome in New Orleans and featuring the Pepsi Halftime  Beyonce sh...

4th February 2013   |   3 minute read

Speed Summaries

Imagine: How Creativity Works [Speed Summary]

Imagine: How Creativity Works Author: Jonah Lehrer Publisher: Houghton Publication: 2012 Here's how creativity works - you sweat a problem until you get frustrated, then a flash of insight (epiph...

10th December 2012   |   3 minute read

Speed Summaries

How Brands Grow [Speed Summary]

How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those busines...

28th November 2012   |   3 minute read

Speed Summaries

The Little Black Book of Innovation [Speed Summary]

The Little Black Book of Innovation: How it Works - How to do it Author: Scott D Anthony Publisher: Harvard Business Review Press Publication: 2012 The Little Black Book of Innovation demystifies ...

2nd November 2012   |   3 minute read

Speed Summaries

Thinking, Fast and Slow [Speed Summary]

Thinking, Fast and Slow Author: Daniel Kahneman Publisher: Allen Lane Publication: 2011 How persuasive is your marketing? If you're thinking about persuasion in marketing in terms of rational...

10th April 2012   |   3 minute read

Speed Summaries

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Author: Fred Reichheld and Rob Markey Publisher: Harvard Publication: 2011 How do brands grow?  Whilst the...

10th February 2012   |   3 minute read

Speed Summaries

Trade-off: Why Some Things Catch On, and Others Don’t

Trade-off: What Some Things Catch On, and Others Don't Author: Kevin Maney Publisher: Broadway Publication: 2010 Will your new brand or product catch on? It all depends on whether you're a 'high-f...

1st February 2012   |   3 minute read

Speed Summaries

The Truth About What Consumers Want (Part 2)

The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...

12th June 2011   |   3 minute read