Speed Summaries

Generation Me [Speed Summary]

Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled - and More Miserable Than Ever Before Author: Dr. Jean M. Twenge Publisher: Free Press Publication: 2007 Marketi...

10th December 2013   |   6 minute read

Speed Summaries

David and Goliath: Underdogs, Misfits and the Art of Battling Giants [Speed Summary]

David and Goliath: Underdogs, Misfits and the Art of Battling Giants Author: Malcolm Gladwell Publisher: Allen Lane Publication: 2013 How do new brands, innovators and startups enter new markets ...

11th November 2013   |   6 minute read

Forward Thinking

Speed Summary: Achieving High Performance in Alcoholic Beverages (Accenture)

Here's a summary report from Accenture research on the alcoholic beverages market that identifies key profitable growth drivers for alcoholic beverages companies - beyond acquisitions and geographic...

5th August 2013   |   6 minute read

Speed Summaries

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail [Speed Summary]

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Author: Clayton M. Christensen Publisher: Harvard Publication: 1997 Clayton M. Christensen's Innovator's Dilemma is a bests...

17th May 2013   |   6 minute read

Speed Summaries

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire [Speed Summary]

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Author: Bruce Nussbaum Publisher: HarperBusiness Publication: 2013 "Decoding creativity is the biggest business challe...

3rd May 2013   |   6 minute read

Forward Thinking

Why Observable Innovation is Key to Success

How do small entrepreneurial brands successfully innovate in a market, when blue chip’s with multi-million dollar budgets fail? At Brand Genetics we believe one answer is they create products and pr...

11th April 2013   |   6 minute read

Speed Summaries

Influence: The Science of Persuasion [Speed Summary]

Influence: The Psychology of Persuasion Author: Robert Cialdini Publisher: Quill Publication: 2007 (Revised Edition) Hailed by the Journal of Market Research as "among the most important books ...

8th March 2013   |   6 minute read

Speed Summaries

Nudge: Improving Decisions About Health, Wealth and Happiness [Speed Summary]

Nudge: Improving Decisions About Health, Wealth and Happiness Author: Richard H. Thaler and Cass R. Sunstein Publisher: Yale Publication: 2008 The Secret to Successful Innovation Want to know t...

13th February 2013   |   6 minute read

Forward Thinking

Video Gallery of Super Bowl 2013 Ads: Where’s the Innovation?

Here's a video gallery of all ads screened during yesterday's brand-fest otherwise known as the Super Bowl - at the Mercedes Benz superdome in New Orleans and featuring the Pepsi Halftime  Beyonce sh...

4th February 2013   |   6 minute read

Speed Summaries

Imagine: How Creativity Works [Speed Summary]

Imagine: How Creativity Works Author: Jonah Lehrer Publisher: Houghton Publication: 2012 Here's how creativity works - you sweat a problem until you get frustrated, then a flash of insight (epiph...

10th December 2012   |   6 minute read

Speed Summaries

How Brands Grow [Speed Summary]

How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those busines...

28th November 2012   |   6 minute read

Speed Summaries

The Little Black Book of Innovation [Speed Summary]

The Little Black Book of Innovation: How it Works - How to do it Author: Scott D Anthony Publisher: Harvard Business Review Press Publication: 2012 The Little Black Book of Innovation demystifies ...

2nd November 2012   |   6 minute read