The Future of Femininity How to Appeal to Women: A closer look at Unconstrained Femininity

In a #MeToo era, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has huge implications for society in g...

15th March 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Empathy

Empathy: Why it Matters, and How to Get itAuthor: Roman KrznaricPublisher: RiderPublication: 2015 In Empathy – Why it Matters and How to Get it, the founder of the world’s first Empathy Mu...

13th March 2019   |   3 minute read

The Future of Femininity What Women Want: How to Appeal To Women In The #MeToo Era with Daye

A social impact entrepreneur with a background in brand building Genevieve leads the brand and community side of Daye, the category-defining, cramp fighting, CBD infused tampon company. We caught up w...

6th March 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Applied Empathy

Applied Empathy: The New Language of LeadershipAuthor: Micheal VenturaPublisher: Simon & SchusterPublication: 2019 How can brands elevate empathy from a buzzword into a reliable, repeatabl...

5th March 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Perfectionist Femininity

In a #MeToo era, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has huge implications for society in g...

1st March 2019   |   3 minute read

The Future of Femininity How to Appeal To Women: an interview with Nellie Eden

Journalist Nellie Eden is a creative, feminist force to be reckoned with. Having written for British Vogue, ELLE and i-D she is currently the Associate Editor at Dazed Beauty. Nellie is also the co-fo...

20th February 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Powerful Femininity

Catalysed by social, political and cultural change, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has...

18th February 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Heartificial Empathy

Heartificial Empathy: Putting Heart into Business and Artificial IntelligenceAuthor: Minter DialPublisher: DigitalProofPublication: 2018 What can computers teach humans about empathy? In Hear...

14th February 2019   |   3 minute read

The Future of Femininity How to Appeal To Women: an interview with Dr. Meredith Jones

Dr. Meredith Jones is a reader in Gender and Media Studies at Brunel University. She has spent the past fifteen years exploring our relationship to cosmetic surgeries and the purchase of femininity. A...

13th February 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Hyper Femininity

Catalysed by social, political and cultural change, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them.  This h...

11th February 2019   |   3 minute read

Forward Thinking

A hybrid pool of skills intent on understanding the future: Meet Lesley Salem – the new Insight and Innovation director at Brand Genetics

Maslow once said, “If the only tool you have is a hammer, you start to treat everything as if it were a nail”. Well, fortunately, the newest Brand Genetics recruit Lesley Salem has a tool for a...

8th February 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: The Empathy Effect

The Empathy Effect: 7 Neuroscience-Based Keys for Transforming the Way We Live, Love, Work, and Connect Across DifferencesAuthor: Dr. Helen Riess Publisher: Sounds TruePublication: 2018 What i...

7th February 2019   |   3 minute read