Speed Summaries

Seeing What Others Don’t [Speed Summary]

Seeing What Others Don’t - The Remarkable Ways We Gain Insights Author: Gary Klein Publisher: PublicAffairs Publication date: 2013 What is insight anyway? Ever wanted to nail the definition of...

15th August 2014   |   3 minute read

Speed Summaries

Think Like a Freak [Speed Summary]

Think Like a Freak: How to Think Smarter About Almost Everything Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date: 2014 Moving from description to prescript...

17th June 2014   |   3 minute read

Speed Summaries

Superfreakonomics [Speed Summary]

Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date:...

16th June 2014   |   3 minute read

Speed Summaries

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything [Speed Summary]

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Author: Steven Levitt and journalist Stephen J. Dubner Publisher: William Morrow Publication date: 2005 Before summarising ...

15th June 2014   |   3 minute read

Forward Thinking

Can you tap into the growth of ‘YUMMY’ money?

The world is going crazy for the latest neologism - the YUMMY (Young, Urban Males). This new (frankly horrible) term, coined by HSBC analysts in a recent report, disguises a fascinating trend: the p...

26th March 2014   |   3 minute read

Speed Summaries

Made to Stick: Why Some Ideas Survive and Others Die [Speed Summary]

Made to Stick: Why Some Ideas Survive and Others Die  Author: Chip Heath and Dan Heath Publisher: Random House Publication: 2007 What makes an idea psychologically sticky? The answer is SUCCES...

25th March 2014   |   3 minute read

Speed Summaries

Decoded – The Science Behind Why We Buy [Speed Summary]

Decoded - The Science Behind Why We Buy Author: Phil Barden Publisher: Wiley Publication: 2013 A little psychology can go a long way in marketing.  Decoded explores five core psychological in...

13th March 2014   |   3 minute read

Speed Summaries

Contagious: Why Things Catch On [Speed Summary]

Contagious - Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell's Tipping Point, the business press has been adding flesh to the bare ...

10th March 2014   |   3 minute read

Speed Summaries

Big Bang Disruption [Speed Summary]

Big Bang Disruption: Strategy in the Age of Devastating Innovation Author: Larry Downes and Paul Nunes Publisher: Portfolio Publication: 2014 The tell-tale signature profile of disruptive inn...

24th February 2014   |   3 minute read

Speed Summaries

Generation Me [Speed Summary]

Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled - and More Miserable Than Ever Before Author: Dr. Jean M. Twenge Publisher: Free Press Publication: 2007 Marketi...

10th December 2013   |   3 minute read

Speed Summaries

David and Goliath: Underdogs, Misfits and the Art of Battling Giants [Speed Summary]

David and Goliath: Underdogs, Misfits and the Art of Battling Giants Author: Malcolm Gladwell Publisher: Allen Lane Publication: 2013 How do new brands, innovators and startups enter new markets ...

11th November 2013   |   3 minute read

Forward Thinking

Speed Summary: Achieving High Performance in Alcoholic Beverages (Accenture)

Here's a summary report from Accenture research on the alcoholic beverages market that identifies key profitable growth drivers for alcoholic beverages companies - beyond acquisitions and geographic...

5th August 2013   |   3 minute read