Navigating Gen Z Insight Navigating Gen Z insight: honesty, kindness and fairness

A quick dose of fact-checking reveals many Gen Z claims you may have seen published to be little more than “fake news” with no basis in fact – a big problem for brands wanting to make smart deci...

30th October 2019   |   3 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Physical wellness

This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z. A quick dose of fact-checking reveals...

17th October 2019   |   3 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Emotional Wellbeing

What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals many Gen Z...

11th October 2019   |   3 minute read

Empathy- based Research Empathy stats and facts for business

At Brand Genetics, we use empathy as a technique to help clients make better decisions. Empathy is a mental ability that allows us to see the world from someone else's perspective. This perspective-sh...

10th October 2019   |   3 minute read

Empathy- based Research Empathy Quotes in Business

At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. ...

9th October 2019   |   3 minute read

Empathy- based Research Empathy defined (list of definitions)

At Brand Genetics, we use empathy as a qualitative research technique to help our clients understand their consumers. Applied empathy helps us reframe a challenge from a consumer perspective, and in d...

8th October 2019   |   3 minute read

Navigating Gen Z Insight Beyond Fake News – Navigating Gen Z insight

What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals man...

3rd October 2019   |   3 minute read

Start up Stories Startup Stories: ESKA yoga

Combining her love for design and Yoga, Shivani Nirula founded ESKA in June 2014. A graduate of National Institute of Fashion Technology New Delhi and a keen Yoga practitioner, Shivani recognized the ...

9th August 2019   |   3 minute read

Start up Stories Startup Stories: Doc Abode

In this week’s blog, we speak to Doc Abode’s CEO, Dr Taz Aldawoud - a practising GP, and a former Digital Clinical Champion at NHS England.  As an entrepreneurial GP, passionate about how digita...

31st July 2019   |   3 minute read

Forward Thinking

Function and format steal the show at Imbibe Live 2019

The movement of mindfulness was under the spotlight at this year’s Imbibe Live- Europe’s largest beverage trade show. As always, the show continues to be the leading edge of what is disrupting the...

18th July 2019   |   3 minute read

Start up Stories Startup Stories: Hop King Pale Ale

In this week’s blog, we speak to Ben and Ludi Hopkinson, founders of Hop King beer, a disruptive start-up centred on creating a lifestyle beer brand. Living under the mantra of "Easy Drinking, Easil...

10th July 2019   |   3 minute read

Market Insight: Middle Eastern food Flavourful Function

This week we explore the final trend from our Middle Eastern food report [download here]. The report provides a cross-cultural viewpoint as to how this Middle Eastern influence is growing and identifi...

27th June 2019   |   3 minute read