Human Experience

All Marketing is Darwinian

Happy 209th Birthday to Charles Darwin! Today we are very excited to be celebrating Darwin Day at Brand Genetics! When we started up in 1996, we launched with one fundamental belief: “All marketing...

12th February 2018   |   6 minute read

Forward Thinking

Trendy Tipples! Review of The Spirit Show 2017

It’s that time of the year again! Yes, Brand Genetics recently attended the annual Spirit Show.  Strategically timed in early December, the Spirit Show is the platform which tells us what's up-and...

19th December 2017   |   6 minute read

Speed Summaries

Speed Summary: iGen – Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy

iGen Author: Jean M. Twenge Publisher: Atria Publication: 2017 How do brands connect with Generation Z, the latest youth demographic emerging into adulthood? Here are seven evidence-based insi...

6th December 2017   |   6 minute read

News

Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

You can't always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highl...

5th October 2017   |   6 minute read

Empathy-based Research Speed Summaries

Speed Summary: Wired to Care

Wired to Care: How Companies Prosper When They Create Widespread Empathy Author: Dev Patnaik Publisher: Pearson Publication: 2009/2014 Human empathy will make you a better innovator. Step into...

30th August 2017   |   6 minute read

BG Internships

Life As A BG Intern: Ben Preston

“Holy f*** Ben, you’ve really done it this time,” was the main thought crossing my mind in my interview as I was introduced to Amanda (our resident neuroscientist). How was I ever meant to compe...

4th August 2017   |   6 minute read

Speed Summaries

Speed Summary: Where Good Ideas Come From – The Natural History of Innovation

Where Good Ideas Come From -  The Natural History of Innovation Author: Steven Johnson Publisher: Allan Lane Publication: 2010 Where do good innovation ideas come from? The short answer; co...

27th July 2017   |   6 minute read

Forward Thinking

WHAT’S HOT IN DRINKS? THE 5 KEY TRENDS FROM IMBIBE

As is traditional, Brand Genetics once again spent the day at Imbibe, the must-see trade show for anyone in the world of alcoholic drinks. After spending time with brands both big and small, all hopin...

7th July 2017   |   6 minute read

Empathy-based Research Speed Summaries

Speed Summary: Well Designed – How to Use Empathy to Create Products People Love

Well Designed: How to Use Empathy to Create Products People Love Author: Jon Kolko Publisher: Harvard Business Review Press Publication: 2014 Here's how to use empathy to create products...

11th May 2017   |   6 minute read

Empathy-based Research Speed Summaries

Speed Summary: Against Empathy – The Case for Rational Compassion

Against Empathy: The Case for Rational Compassion Author: Paul Bloom Publisher: Ecco Publication: 2017 Are you a good “mindreader”? Empathy techniques for reading the minds of consumers a...

14th March 2017   |   6 minute read

Speed Summaries

Pre-suasion (Speed Summary)

Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention....

20th December 2016   |   6 minute read

Speed Summaries

How Brands Grow Part 2 (2016) [Speed Summary]

How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the ...

15th November 2016   |   6 minute read