News

Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

You can't always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highl...

5th October 2017   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Wired to Care

Wired to Care: How Companies Prosper When They Create Widespread Empathy Author: Dev Patnaik Publisher: Pearson Publication: 2009/2014 Human empathy will make you a better innovator. Step into...

30th August 2017   |   3 minute read

BG Internships

Life As A BG Intern: Ben Preston

“Holy f*** Ben, you’ve really done it this time,” was the main thought crossing my mind in my interview as I was introduced to Amanda (our resident neuroscientist). How was I ever meant to compe...

4th August 2017   |   3 minute read

Speed Summaries

Speed Summary: Where Good Ideas Come From – The Natural History of Innovation

Where Good Ideas Come From -  The Natural History of Innovation Author: Steven Johnson Publisher: Allan Lane Publication: 2010 Where do good innovation ideas come from? The short answer; co...

27th July 2017   |   3 minute read

Forward Thinking

WHAT’S HOT IN DRINKS? THE 5 KEY TRENDS FROM IMBIBE

As is traditional, Brand Genetics once again spent the day at Imbibe, the must-see trade show for anyone in the world of alcoholic drinks. After spending time with brands both big and small, all hopin...

7th July 2017   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Well Designed – How to Use Empathy to Create Products People Love

Well Designed: How to Use Empathy to Create Products People Love Author: Jon Kolko Publisher: Harvard Business Review Press Publication: 2014 Here's how to use empathy to create products...

11th May 2017   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Against Empathy – The Case for Rational Compassion

Against Empathy: The Case for Rational Compassion Author: Paul Bloom Publisher: Ecco Publication: 2017 Are you a good “mindreader”? Empathy techniques for reading the minds of consumers a...

14th March 2017   |   3 minute read

Speed Summaries

Pre-suasion (Speed Summary)

Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention....

20th December 2016   |   3 minute read

Speed Summaries

How Brands Grow Part 2 (2016) [Speed Summary]

How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the ...

15th November 2016   |   3 minute read

Speed Summaries

Edge Strategy: A New Mindset for Profitable Growth [Speed Summary]

Edge Strategy: A New Mindset for Profitable Growth Author: Alan Lewis and Dan McKone Publisher:  Harvard Business Review Press Publication date: December 2015 If you’re not innovating on th...

8th July 2016   |   3 minute read

Speed Summaries

Smarter, Faster, Better [Speed Summary]

Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the ...

11th April 2016   |   3 minute read

Speed Summaries

Sprint by Google Ventures [Speed Summary]

Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. A...

2nd April 2016   |   3 minute read