Speed Summaries

Speed Summary: The Human Brand

The Human Brand Author: Chris Malone and Susan T. Fiske Publisher: John Wiley & Sons Publication: (2013) As humans, we have an innate tendency to make rapid judgements of other people....

24th February 2020   |   6 minute read

Empathy- based Research Empathy-Based Research: The Empathy Hire Play

This week we highlight play 5 out of 8 from our brand-new Empathy Playbook, the Empathy Hire Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analy...

19th February 2020   |   6 minute read

Empathy- based Research Empathy-Based Research: The Projection Play

This week we highlight the 4th play from our brand-new Empathy Playbook, the Projection Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analytics ...

12th February 2020   |   6 minute read

Empathy- based Research Empathy-Based Research: The Immersion Play

This week we highlight play 3 of 8 from our brand-new Empathy Playbook, the Immersion Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analytics an...

5th February 2020   |   6 minute read

Empathy-based Research

How brands can build empathy by liberating qualitative research from qualitative researchers

How can brands build empathy, that is, a capacity for emotional insight? One option is to train your insights department in empathy-based research techniques (as described in our Empathy-based Researc...

4th February 2020   |   6 minute read

Empathy- based Research Empathy-Based Research: The Word Association Play

As innovation and research becomes increasingly dominated by quantitative data analytics and algorithms, market researchers need empathy more than ever to see the humans behind the numbers. Empathy is...

29th January 2020   |   6 minute read

Empathy- based Research Empathy-Based Research: The E.M.P.A.T.H.Y. Play

As innovation and research becomes increasingly dominated by quantitative data analytics and algorithms, market researchers need empathy more than ever to see the humans behind the numbers. Empathy is...

16th January 2020   |   6 minute read

Empathy- based Research Step into their shoes – our Empathy-Based research Playbook

EMPATHY IS NOT ONLY AN AMAZING HUMAN ABILITY, IT’S ALSO THE FUTURE OF CONSUMER INSIGHT Empathy is a remarkable human ability. It allows us to step imaginatively into the shoes of another person. ...

24th December 2019   |   6 minute read

Uncategorised

2019 – Brand Genetics scales new heights!

As we sign-off 2019, concluding another year, and also a decade, it’s both exciting and also rewarding to be celebrating a +25% growth performance, achieving the highest turnover in our company’s ...

23rd December 2019   |   6 minute read

Navigating Gen Z Insight Navigating Gen Z insight: honesty, kindness and fairness

A quick dose of fact-checking reveals many Gen Z claims you may have seen published to be little more than “fake news” with no basis in fact – a big problem for brands wanting to make smart deci...

30th October 2019   |   6 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Physical wellness

This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z. A quick dose of fact-checking reveals...

17th October 2019   |   6 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Emotional Wellbeing

What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals many Gen Z...

11th October 2019   |   6 minute read