Human Experience

How to “Be More Human”

As an agency that believes that the future is human, we at Brand Genetics are enjoying Reebok's 2018 latest '#BeMoreHuman' campaign starring positive female role models, including Ariana Grande, Gal G...

3rd September 2018   |   3 minute read

Human Experience

Ancient Egypt, Skin Scanners & Algorithmic beauty… what we’ve been reading this week at Brand Genetics

This week we’ve been reading about Beauty Tech, and a few insights have caught our eye… The beauty category is no exception when it comes to industries that have been revolutionised through advanc...

30th August 2018   |   3 minute read

Speed Summaries

Speed Summary: Sapiens – A Brief History of Humankind

Sapiens: A Brief History of HumankindAuthor: Yuval Noah HarariPublisher: HarperPublication: 2014 (2011 in Hebrew) What does it mean to be human? In a sweeping narrative spanning two and half m...

17th August 2018   |   3 minute read

Human Experience

International Lefthander’s Day and Inclusivity…. what we’ve been reading this week at Brand Genetics

We’ve been reading all about inclusivity and embracing the needs of diverse consumers and a few encouraging insights have caught our eye…  This week, in light of National Lefthander’s Day, Or...

17th August 2018   |   3 minute read

Human Experience

Breaking into cocktails and immersive dining…. what we’ve been reading this week at Brand Genetics

This week we’ve noticed an explosion in the experience economy, and a few enticing insights have caught our eye…  The consumer hunger for unique experiences continues apace.  A recent study fo...

8th August 2018   |   3 minute read

Human Experience

Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye... There has been a lot of discussion and debate over whe...

2nd August 2018   |   3 minute read

Human Experience

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye…As anyone currently in England knows, the whole nation has been indulging in an orgy of football ...

17th July 2018   |   3 minute read

Forward Thinking

In the spirit of things – 4 emerging trends from Imbibe 2018

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to...

16th July 2018   |   3 minute read

Human Experience

As the UK’s NHS turns 70, what does the future of Health look like?

This week we’ve been reading all about health technology and a few revealing insights have caught our eye… This week celebrates the 70th Birthday of the NHS, the National Health Service, in the ...

10th July 2018   |   3 minute read

Human Experience

World Cup meets Love Island… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading about two phenomena that have taken the world by storm: World Cup 2018 and Love Island. Alright, perhaps one more than the other, but a few interest...

28th June 2018   |   3 minute read

Forward Thinking

SYSTEM 1 – AND THE 80:20 RULE

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...

28th June 2018   |   3 minute read

Forward Thinking

The Future of Luxury – A Radical Redefinition

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ - a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic ...

25th June 2018   |   3 minute read